Strategic Planning & Multi-Channel Marketing: We believe good plans are measurable and actionable rather than being a collection of good ideas.
Developed and implemented a strategic plan for the catalog division of a large organization. This included a formal, written plan as well as developing detailed tactics, testing and post-plan analysis. This has resulted in increased support from the parent organization as well as improved sales and profit.
Performed a full scale business review for a large cataloger whose business had been profitable, but unable to grow. We identified significant opportunities, developed and supervised tests/analysis to validate the ideas and assisted with implementation. The company subsequently grew at a rate of 20%+ per year with improved profitability.
We have considerable experience in multi-title and multi-channel. We assisted a large multi-channel retailer in developing a 5-year strategy for its business. This included direct channels (catalog, Internet and email) and how to optimize them with the larger retail organization. Included an overall testing and analysis to significantly improve the measurement of channel interaction.
Seasonal review and planning: We review seasonal circulation and merchandising results, suggest improvements as well as additional tests and analytical projects that reinforce their longer-term strategic goals.
Mergers & Acquisitions: We work with both strategic and financial investors to evaluate potential investment/acquisition targets (with particular emphasis on overall positioning, marketing and merchandising), assist in the development of financial plans and provide advice and counsel during negotiation and diligence. Post acquisition, we work to insure smooth integration and rapid implementation of plans.
Represented a leading non-profit organization in the sale of its catalog/internet business. This included negotiations, working with the legal team, diligence and other issues leading to a successful sale.