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(New England Mail Order Association)

Biography

Coy Clement, president of clementDIRECT, has worked with products from electronics to apparel and with entrepreneurial companies as well as corporations.  His background spans all major functional areas – strategic planning, database marketing, merchandising, catalog creative, as well as mergers and acquisitions.  He has been a leader in the use of catalogs and direct marketing to support multi-channel businesses, including retail.

Recent clients include Procter & Gamble, Mrs. Fields, National Wildlife Federation, National Geographic, LEGO, Hale Groves, J. Crew, Gardener’s Supply Company, The Vermont Country Store, Smith + Noble, Disney Direct, Cushman's, Wyeth Consumer Healthcare, Hewlett-Packard, Yankelovich Partners and many others. 

Before starting his consulting practice in 2000, Clement spent more than 25 years in senior level direct marketing positions.  He founded Paragon Holdings in 1996 and served on its Board of Directors until its sale in 2005.  Paragon Holdings owned The Paragon (specialty gifts) and Bits & Pieces (puzzles, games and gifts). 

He was Executive Vice-President at Hanover Direct. In that position, he was responsible for a $650 million portfolio of businesses including Domestications, The Company Store, Gumps and Colonial Garden Kitchens, Kitchen & Home, Improvements and Safety Zone.

As President of Leichtung Workshops, he helped that tool catalog successfully emerge from a failed leveraged buyout.  While at Leichtung, he founded the home repair and maintenance catalog Improvements and arranged the sale of both businesses to Hanover Direct.  

Coy was Vice-President of Direct Marketing at Eddie Bauer, helping to transform the company from a rugged outdoor outfitter to a leader in casual clothing and sportswear.  He oversaw major improvements in database marketing, catalog creative and supervised the development of spin-off catalogs.  He also worked extensively to understand and harness the power of catalog marketing for Bauer’s stores.

Clement has served on the Boards of The Vermont Country Store, Dynamic Resource Group, Paragon Holdings, The Popcorn Factory, PRIMIS Marketing, the New England Mail Order Association and is past Chairman of the DMA Ethics Operating Committee and a founding Board member of the DMA Catalog Council. 

He is a frequent speaker at direct marketing conferences and events and served on the advisory board for DMA’s Annual Catalog and Multi-Channel Marketing Conference (ACCM) and hosted the Senior Executive Summit for four years.

 


 

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clementDIRECT, Inc. ▪ 72109 Moseley ▪ Chapel Hill, NC 27517
- Phone: (919) 338-2853


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